Vitaly Friedman loves beautiful content and does not give up easily. Mr. Friedman is from Minsk, Belarus and studied computer science and mathematics in Germany, where he discovered his passion for typography, writing and design. After working as a freelance designer and developer for six years, he co-founded Smashing Magazine, a leading online magazine dedicated to design and web development. Vitaly is the author, co-author and editor of all Smashing books. He currently works as editor-in-chief of Smashing Magazine..

Marc is well-known in the global service design community. His award-winning books ‘This is Service Design Thinking’ and ‘This is Service Design Doing’ are foundational texts for service designers around the world. He is also the co-founder and CEO of 'More than Metrics', a company that creates software for service designers, such as Smaply and ExperienceFellow.

With a background in strategic management and service design, Marc consults organizations on how to sustainably embed service design in their structures, processes, and culture.

He regularly speaks at conferences, and teaches service design at various universities and executive education programs. When he's not working, Marc loves travelling with his family in his camper van, sailing, or riding his motorcycle.